Nice to meet you!

Nice to meet you!

Hannah Marshall

Design Advocate
📍 Toronto, Ontario

hannah.laurie.marshall@gmail.com
LinkedIn
226-236-4732

Education
Advanced Diploma, Graphic Design
Fanshawe College

Experience

Lead Designer, Digital Experience
Aritzia
Nov 2022 - Present

  • Help create a climate that fosters designers' growth and success in achieving their targets.

  • Contribute to the leadership of the design process for Aritzia's website and other digital platforms.

  • Partner closely with multifunctional teams, such as product management, development, optimization, and user experience, to ensure all products fulfill user requirements and meet business objectives.

Director, Design Operations
Oddit
Apr 2022 - Nov 2022

  • Played a key role in growing the design team from one designer to six.

  • Assisted in scaling their product and building systems.

  • Contributed significantly to the improvement of conversion rates for hundreds of DTC brands through designing and reporting.

  • Facilitated the training of new designers on ‘Brand First’ CRO practises.

Senior Designer, Digital Experience
Aritzia
Jul 2021 - Jun 2022

  • Assisted in successfully delivering a corporate platinum project that was initially at high risk.

  • Helped develop and maintain design systems and design guidelines that ensure a consistent and high-quality user experience across all digital channels.

  • Continuously analyzed and improved the user experience through A/B testing and other methods.

  • Developed and communicated design concepts, user flows, and wireframes through sketches, prototypes, and high-fidelity designs.

Lead Senior Product Designer
Versett
Apr 2019 - Jun 2021

  • Took on a leading role in all stages of the product design process for a variety of clients; from initial scoping and concept, to iterating and prototyping.

  • Helped foster collaboration, through mentoring and inspiring fellow designers to elevate the standard for visual and user experience design.

  • Partnered closely with the General Manager to develop and promote the company’s design practice, conducting workshops and highlighting the value of design to internal and external stakeholders.

Senior Interactive Designer · Contract
Apple through TekSystems
Oct 2018 - Apr 2019

  • Contributed to the development of in-store digital experiences as part of the interactive retail platform team.

  • Designed website and seasonal advertising campaigns for Apple.com.

  • Maintained up-to-date knowledge of design trends and best practices, integrating new techniques and technologies into projects to ensure they remained innovative and engaging.

Senior Designer · Contract
Publicis Sapient
May 2018 - Oct 2018

  • Worked collaboratively with developers and product owners in an agile environment to successfully deliver an iOS and android app for Walmart Canada.

  • Validated our experience design by conducting user research in-store with employees.

  • Contributed to the development and strategizing of the roadmap alongside the product owner.

Designer
Critical Mass
May 2017 - May 2018

  • Collaborated with cross-functional team members, including copywriters, UX architects, and project managers to design and develop digital products for Citibank.

  • Assisted in the orientation of new designers to Citibank's brand guidelines and design systems.

  • Worked closely with the client's product owners to conduct user research across various states in the US, gathering valuable insights to enhance the user experience.

Digital Designer
Leo Burnett
May 2016 - May 2017

  • Worked in a small team environment collaborating with art directors and copy writers to produce high quality digital advertisements for a large range of clients including; GM, IKEA, TD Bank, Smuckers, Bell Canada, Yellow Pages, P&G, Kellogg’s, and Kraft.

Graphic Designer
Municipal Water Savings Corp.
Jun 2015 - Apr 2016

  • Helped create marketing and branding across all channels including, print and digital.

  • Partnered with an external development company to build and launch their smart home application.

  • Conducted competitive research to ensure that our product was positioned as a leader in the market.

Graphic Designer
PUR Gum
Jul 2014 - Jun 2015

  • Assisted in designing POS displays, packaging, trade show materials, and large scale advertisements.

  • Created and designed brand-consistent content and imagery for social media and e-commerce platforms.

  • Aided in the release of a fresh consumer goods product to the market.